Marketo ODBC Driver for IBM SPSS Statistics Connection

Accessing the Marketo database can be fast and seamless by using the Open Database Connectivity (ODBC) solution. Providing full interoperability, the ODBC driver for Marketo allows you to access live Marketo data directly from IBM SPSS Statistics. It enables you to retrieve data to IBM SPSS Statistics, and review and modify these data right in this application.

Marketo Key Features

Customization and flexibility
Forecasting and analytics
Files sync and share
Sales automation

IBM SPSS Statistics Key Features

Comprehensive statistical analysis
Robust output management
Cross-platform availability
Scalability and enterprise features

Direct Connection

Our data connector enables various ODBC-aware applications to establish a direct connection to Marketo via TCP/IP to eliminate the need for a Marketo client. A direct connection increases the speed of data transmission between IBM SPSS Statistics and Marketo for real-time analytics. It streamlines the deployment process since there is no need to distribute any additional client-side software with the ODBC driver for Marketo.

What are some reasons to choose Devart ODBC Driver for Marketo?

Integration

ODBC Driver for Marketo is compatible with IBM SPSS Statistics allowing extraction of data by executing SQL statements.

Platforms Variety

ODBC Driver for Marketo can be used with 32-bit and 64-bit applications on both x32 and x64 platforms, so there is no need to additionally configure the driver, applications, or environment.

Fully Unicode-Compliant Driver

With our fully Unicode-compliant driver, you can properly retrieve and modify any data in multilingual Marketo databases, regardless of their character set: Latin, Cyrillic, Hebrew, Chinese, etc., and in any language environment.

How to download, install, and configure ODBC Driver for Marketo?

Windows

Step 1. Download and install the driver

Download the driver. Run the installer and follow the instructions in the wizard. Open ODBC Data Sources. In the System DSN tab, click Add. Select the needed driver and click Finish.

Step 2. Activate the driver

In the License tab of the Configuration dialog, click Input Activation Key and enter your key. Click OK.

Step 3. Configure the Data Source Name (DSN)

In the General tab of the Configuration dialog, fill in the fields with the database connection data. To test the connectivity, click Test Connection. To save the DSN, click OK.

Advantages of Connectivity to Marketo from IBM SPSS Statistics via ODBC Driver

Secure Connection

Every operation with Marketo becomes significantly faster using such capabilities of our driver as local data caching, connection pooling, and much more.

Working with IBM SPSS Statistics using Multiple Functions

Using IBM SPSS Statistics, you can create tables, add data, select, delete, sort, edit, combine data from several database tables, and find unique values quickly and easily.

ODBC Conformance

The driver fully supports the ODBC interface, its data types, and functions. It offers advanced connection string parameters and allows any ODBC-compliant desktop or web application to connect to Marketo from IBM SPSS Statistics on various platforms.

Simple SQL Querying on IBM SPSS Statistics Files

IBM SPSS Statistics processes SQL through its SQL dialect. Using ODBC connection, it is simple to execute different SQL queries to retrieve entire tables or specific columns from Excel, filter data, format data, numbers, etc.

Cost-Effective Deployment

Installing the driver is easy with the standalone installation file. There is no need in deploying and configuring any additional software which results in a reduction in deployment costs.

Sharing Your Data with IBM SPSS Statistics

You can share your data with other users in IBM SPSS Statistics quickly and easily. Upload your IBM SPSS Statistics data to the SharePoint lists so that it can be available for you and others to use to create reports, data models, dashboards, etc.